Zomato, the food delivery and restaurant discovery company, has crossed 21,500 users for Zomato Treats in the due course of 4 Months since the roll out of the service in India, having served more than 1 Lakh treats. The paid service permits users a free chef-made dessert for each online order with associated restaurants in the UAE and India.
Co-founder of Zomato, Pankaj Chaddah, claimed, “The great thing is that it is already boosting repeat utilization. Actually, we have previously witnessed a jump 25% in frequency of order for users enrolling to Zomato Treats and this trend is sustaining over period of time.” Treats was initiated in April by Zomato with a few consumers in Gurugram and then formally introduced out for a yearly subscription fee of Rs 299 in June. The startup also operated an Independence Day special offer from August 12, 2017 to August 15, 2017 with a discounted cost of Rs 149.
The company has associated with almost 700 hotels in the UAE, apart from thousands in India, with 1,200 being located in Delhi alone. Treats is also live in Bengaluru, Mumbai, Pune, Chennai, Kolkata, Hyderabad, Chandigarh, and Ahmedabad. “Our restaurant associates are witnessing an increase in repetitive orders from consumers who have given an order after enrolling up for Treats. As we expand, we see Treats make a significant contribution to in general online ordering market,” claimed Chaddah.
In 2017, the food services firm has been making an attempt to recall users with various subscription-based amenities. Zomato Gold was rolled out in March for a finest experience of nightlife in Abu Dhabi and Dubai. Consumers get happy hours at over 285 hotels in the UAE. It also rolled out Gold in Lisbon, Portugal, and Porto, in the same month, providing an upgrade of the meal to a feast.
Gold will be launched out in India during the 1st week of October, even though Zomato had earlier aimed a debut in June. Zomato saw incomes increasing from Rs 184 Crore for 2015–2016 to Rs 333 Crore for 2016–2017, as per the yearly report of InfoEdge, its biggest shareholder.