Idea Aiming To Tackle Jiophone, Waiting For Right Time

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Idea Cellular has raised net neutrality worries about proposed 4G phones of Reliance Jio. It did this by claiming that it will only permit those apps of the operator’s preference and that it will also roll out a slightly costly phone as a response to it.

“One of the worries is regarding net neutrality. It will not permit most of the applications that a user prefers. In addition to this, the choice of apps may not operate since it is forcing users to utilize apps of different operator,” claimed Himanshu Kapania to the media in an interview. Kapania is the Managing Director of Idea Cellular Limited, which is the 3rd largest telecom operator in the country.

Idea Aiming To Tackle Jiophone, Waiting For Right Time

Kapania further added that it is focusing more aggressively as to how the projected Jio Phone, which does not have aspects similar to a smartphone, serves those needs of browsing the Internet. “While obviously it has attracted users with voice usage. But what appeal does it have for users who have a need for Internet? We will have to just wait and watch,” he further said.

Speaking about Jio, the newly rolled out JioPhone of the company is targeted at more than 50 Crore feature phone consumers will cause a stiff confront to present players. This will lead the existing players to safe guard their user market share. Jio rolled out its much-expected 4G feature handset, which will be made available from this September. The handset has a price tag of Rs 1,500, which is taken as a completely refundable amount and given at the end of 3 Years.

The firm is planning shipments of 5 Million handsets per week. The monthly scheme for Rs 153 will provide limitless SMS/voice and 0.5 GB of Internet data each day. There are 2 sachet offers for Rs 54 and Rs 24 with validity of 7 and 2 Days, respectively. The phone can be linked to television via a JioPhone cable. On the other hand, this will need subscription to the plan of Rs 309 each month (1 GB each day grant), which will enable 3–4 Hours of video streaming every day.